PulsePoint

  Empuraan Hype Reaches New Heights: An Inside Look at the Film’s Promotions Every blockbuster needs the perfect buildup, and "Empuraan" has nailed it. The much-awaited sequel to the 2019 hit "Lucifer" has sent fans into a frenzy. Directed by Prithviraj Sukumaran and starring Mohanlal in the lead, the film’s promotional campaign has been nothing short of a spectacle. From city tours to viral social media campaigns, the marketing strategy has ensured that "Empuraan" remains the most talked-about film in recent memory. But beyond the glitz and glamour, the film has also been controversial, making it an even hotter topic in media circles.   Character Posters: A Grand Kickoff One of the most exciting moments in the film’s promotional journey was the release of character posters. The first glimpse of Mohanlal’s return as Stephen Nedumpally was met with thunderous applause, setting social media ablaze. Following this, character posters of key actors, inc...